Sunday, November 16, 2008

Kraft bought Danone's baked-goods business

pingping told me a about 2 weeks ago that
Tiger biscuits are no longer from Danone
changed to Kraft d

and the new Tiger also not as cute as the previous one




i went to see...

and found out that what pingping said was right
cant even find a pack of Tiger biscuit from Danone...except the Tiger Susu..
and somemore tat Kraft also got Tiger Susu

so i decided to buy a packet of each to taste then compare
for normal Tiger ..
erm..almost the same...cant differentiate it
for Tiger Susu...the Kraft one is thicker...harder bit..

Danone's
taste....

richer...
price?...not sure...cause i dun really aware of its price....
haha..not much difference i guess..

i followed mummy to tesco yesterday and we bought a
tin of Jacob's wheatmeal biscuits...
when i wanna open it just now...
i SAW the KRAFT logo...


OMG....where is DANONE?
its suppose to be Danone...
why everything change to Kraft...
i just cant accept it...

so i went online to check...

then only i found out that...
Kraft bought Danone's baked-goods business for $7.2billion...

OMG~~it is even more than what USM get from the APEX thing

well...its a B2B(business to business) marketing anyway..
after this Kraft Foods goin to be the 'tai kor' in the bisc
uits market d
sure will earn lots more than $7.2 billion


somemore both are big multilevel companies
Kraft is from US and Danone is a French Food Giant


what is USM?
malaysian 1st international university.....SOON...

big enough?
haha...

y m i saying all these? cause i'm studying for marketing exam tomorrow...

all the best to me....!

p/s:
this post has no advertising purpose
but i still prefer Danone, cause it sounds nicer and the logo is
also better looking



which one looks nicer?


and its FRENCH...je t'aime

2 comments:

闇X7 said...

Waw, a handy information from you! ^^ The first impression that Kraft gives me is its cheese product and right now it has devour the Danone...
Good luck for you paper! (^o^)

pingping said...

All the best in ur exam dear! It's ur last paper d! Haha, I like Danone better, dunno y...